So lean
Ella worked as the freelance designer for So Lean, bringing their existing brand to life on a Shopify website in collaboration with another agency. She carefully applied the brand’s visual identity to create a clean, cohesive, and user-friendly online store that aligned with the company’s goals.
A key focus of the project was developing a mobile-first, easy-to-understand product selector. Ella designed it to simplify the customer journey, making it intuitive for users to explore options and make confident purchasing decisions, ultimately driving conversions for So Lean. The end result? A Shopify site that empowers customers to take the first step in their weight loss journey with confidence.
