FEmtech
In 2021, Ella had the pleasure of working as a UX/UI designer for a cheeky Berlin start-up focused on digital entertainment for women. While confidentiality keeps her from spilling all the details, she can share her design approach and UX principles. Leading the UI/UX and website design, from product and strategy to prototyping and user testing. The goal was to craft a scalable solution that delighted users, while collaborating with an external dev team.
New features designed were content discovery, search, personalisation, and secure user profiles. Along with documentation for Strapi content editors.
